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The Return of the Icon: 2024 Toyota Land Cruiser

The Return of the Icon: 2024 Toyota Land Cruiser

After a notable absence, the revered Toyota Land Cruiser makes a grand reentry into the Canadian market, embodying an unparalleled blend of ruggedness, innovation, and comfort. 


This iconic SUV, designed to cater to the demands of both untamed terrains and sophisticated urban environments, stands as a beacon of versatility and durability. Its exterior, characterized by a bold, squared-off profile and short front overhangs, pays homage to the Land Cruiser's heritage while incorporating modern design elements for enhanced visibility and presence. Inside, the cabin is a sanctuary of comfort and advanced technology, with features like multi-zone automatic climate control, heated front seats, and a state-of-the-art Toyota Multimedia system that ensures connectivity and convenience on every journey.


Under the hood, the 2024 Land Cruiser introduces a standard i-FORCE MAX hybrid powertrain, a testament to Toyota's commitment to sustainable performance and efficiency. This advanced system pairs a 2.4L intercooled turbocharged engine with an electric motor, integrated seamlessly via an eight-speed automatic transmission. This setup delivers an impressive output of 326 horsepower and 465 lb-ft of torque. The inclusion of this hybrid powertrain not only enhances the vehicle's off-road capability and on-road manners but also contributes to a more environmentally conscious driving experience.


Below are the available trims and pricing for the exciting new Land Cruiser:


2024 Toyota Land Cruiser 1958 Grade - A Nod to the Past:


- Starting MSRP: $69,290

- Features a distinct retro flair with round LED headlamps and a heritage grille, echoing the rich history of the Land Cruiser lineage.

- Equipped with modern essentials like the Toyota Multimedia system, CRAWL control, and a suite of safety technologies, blending tradition with contemporary advancements.


2024 Toyota Land Cruiser - Modern Exploration Redefined:


- Starting MSRP: $77,290

- Showcases a more contemporary design with rectangular LED headlamps and advanced off-road capabilities including Multi-Terrain Select and a Stabilizer Disconnect Mechanism.

- Enhanced comfort with heated and ventilated front seats, a 12.3-inch touchscreen, and a power tilting/sliding moonroof, setting a new standard for off-road luxury.


2024 Toyota Land Cruiser Premium Package - The Pinnacle of Luxury and Performance:


- Starting MSRP: $83,290

- Elevates the driving experience with 20-inch alloy wheels, a 14-speaker JBL Premium audio system, and a slew of driver-assist features including Front Cross Traffic Alert and Lane Change Assist.

- Luxurious touches like leather upholstery, a centre console cooler box, and driver’s seat memory system epitomize the fusion of refinement and ruggedness.


2024 Toyota Land Cruiser First Edition - Exclusive Elegance:


- Starting MSRP: $90,370

- A limited edition marvel with only 290 units available in Canada, featuring unique aesthetic and functional elements like front and transfer skid plates, and a distinct roof rack.

- Boasts exclusivity with two-tone body colors, rally-inspired mud flaps, and premium interior accents, making it a collector's dream.


The 2024 Land Cruiser's arrival is more than just the launch of a new vehicle; it's a celebration of Toyota's enduring legacy and innovative spirit. With its advanced features, electrified power, and a range of models tailored to different tastes and needs, the Land Cruiser will reignite the spirit of adventure in the hearts of Canadians.