Toyota Canada Shines at the 2024 Canadian Black Book Best Residual Value Awards

In a remarkable acknowledgment of its enduring quality and value, Toyota Canada Inc. has clinched nine accolades at the 2024 Canadian Black Book (CBB) Best Residual Value Awards. This prestigious recognition not only highlights Toyota's excellence across various vehicle categories but also underscores its dominance in both the car and SUV/truck segments with Overall Brand Awards.

The Canadian Black Book, a cornerstone in the automotive industry for over six decades, annually honours vehicles that are predicted to retain the highest percentage of their original MSRP after four years. Spanning 21 diverse categories, these awards offer invaluable insights for consumers about the long-term value of their automotive investments.

At this year's ceremony, Toyota led the pack with awards in key categories, further solidifying its reputation for reliability and quality. The brand received top honors for Overall Brand in both the Car and SUV/Truck categories, a clear indication of its broad appeal and consistent performance across its lineup.

Luxury division Lexus also made its mark, with the Lexus IS series taking the crown in the Luxury Car category, showcasing Toyota's prowess in delivering luxury and performance. The Toyota Tundra stood out in the Full-size Pickup category, while the Toyota RAV4 Prime led the way in the Plug-in Hybrid Electric Vehicle (PHEV) segment. The iconic Toyota Supra GR was celebrated in the Sports Car category, illustrating Toyota's ability to engineer vehicles that excite and inspire.

The RAV4 and 4Runner were recognized for their outstanding value in the Compact/Sub-compact and Mid/Full SUV categories, respectively, highlighting Toyota's expertise in crafting versatile and durable SUVs. The Lexus UX-Series also received accolades, winning in the Luxury Compact/Sub-compact SUV category, and affirming Lexus's commitment to luxury and innovation.

This sweeping success at the CBB Awards is a clear indicator of Toyota Canada's unwavering dedication to quality, durability, and value. As the automotive landscape continues to evolve, Toyota's consistent recognition by industry authorities like Canadian Black Book reinforces its position as a trusted and preferred brand among Canadian consumers.