Toyota Prius Crowned as AJAC’s Canadian Car of the Year for 2024

In a significant announcement at the recent Canadian International Auto Show held in Toronto, the Automobile Journalists Association of Canada (AJAC) has named the 2024 Toyota Prius as the Canadian Car of the Year, highlighting the vehicle's remarkable blend of innovation, design, and efficiency. This prestigious accolade underscores the evolution of the Prius from its inception as a pioneer in hybrid technology to its current status as a leader in sustainable mobility.

The Toyota Prius, now in its impressive fifth generation, has consistently set benchmarks for eco-friendly driving since its world debut in 1997 as the first mass-produced hybrid vehicle. With over 100,000 units sold in Canada since its arrival in 2000, the Prius has become a staple on Canadian roads, synonymous with reliability and forward-thinking automotive design.

The 2024 model distinguishes itself with a dynamic exterior and a refined, technology-rich interior. Designed to accommodate five adults comfortably, the Prius's cabin demonstrates Toyota's commitment to quality, featuring intuitive layouts and premium materials. The exterior boasts an athletic stance, characterized by sleek lines and a modern aesthetic that signals a new era for the iconic model.

Performance-wise, the 2024 Prius is powered by Toyota's fifth-generation hybrid system, delivering an impressive 196 horsepower, and achieving 0-100 km/h in just 7.2 seconds. Notably, each Prius comes standard with Toyota’s electronic on-demand All-Wheel Drive (AWD) system, enhancing stability across varying driving conditions without compromising its hallmark fuel efficiency — the model boasts an exceptional combined fuel consumption rate of 4.8L/100km. For even more efficiency, the plug-in hybrid Prius Prime is also available to Canadian consumers. 

Technological innovation is at the forefront of the Prius experience, featuring the advanced Toyota Multimedia system and the comprehensive safety suite of Toyota Safety Sense 3.0. These features exemplify Toyota's dedication to enhancing driver and passenger experiences through innovation.

The announcement at the Canadian International Auto Show not only celebrates the achievements of the 2024 Prius but also serves as a showcase for Toyota's extensive lineup. The award from AJAC is a reflection of the automotive industry's recognition of Toyota's enduring pursuit of excellence in creating vehicles that combine style, performance, and environmental responsibility.